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RECENT ARTICLE IN FLORIDA TODAY BUSINESS SECTION

Surf star rides business wave
Furniture store urges island life

BY DONNA BALANCIA 
FLORIDA TODAY 

Backup plan. April Grover, a professional surfer and former star of the MTV reality show "Surf Girls," opened Island Inspiration on Eau Gallie Boulevard in Indian Harbour Beach. The store offers indoor and outdoor furniture handcrafted from natural materials. Tim Shortt, FLORIDA TODAY 

April Grover is using her surfing experience and college degree to bring her business, Island Inspiration, to Brevard County.

Grover, a competitive surfer and the former star of the MTV reality show "Surf Girls," wanted a business to fall back on when the waves were small. She followed her heart -- and the surf -- into the world of importing exotic home furnishings.

Grover opened Island Inspiration on Eau Gallie Boulevard in Indian Harbour Beach to offer a collection of indoor and outdoor furniture handcrafted from natural materials, including plantation and reclaimed teak, teak root, bamboo and cutaways from naturally felled trees.

"I went into this because, when I travel, I'm always exposed to unique furniture and pieces of art," Grover said. "The teak-root benches are one-of-a-kind, and they're from a sustainable source."

Grover has been a competitive surfer for nine years and has traveled the world throughout her young career. Much of her merchandise comes from Indonesia, Thailand and Hawaii.

But Grover always has called Brevard home and decided to move back to her hometown after her travels in the competition circuit.

Grover's partner in the business is Lou Exline, also a surfer. Together, they started Island Inspiration International.

"We describe our furnishings style as 'organic chic,' " Grover said, " 'organic' meaning derived from the natural environment and 'chic' as smart elegance."

"We offer our customers furnishings from exotic woods and stones found in different locations throughout the world," Exline said.

Island Inspiration seeks to inspire a relaxed island lifestyle through unusual pieces of indoor and outdoor furnishings and art.

The new business is on the grounds of her parents' business, Sun Harbor Nursery, at 920 E. Eau Gallie Blvd.

"We are sensitive to the environment issues associated with forestry around the world," Grover said. "This is why we work with artists and manufacturers that only use sustainable and reclaimed sources."

Grover recommends for young entrepreneurs to understand the basics before taking a chance on opening a business.

"I got my degree at University of Hawaii and thought it would be good to incorporate this type of business with my surfing," she said. "I'm taking a break from competition right now, and this is a second plan. It's something I can do for my whole life."

She said the business is a result of her parents' advice.

"My parents always said: 'Follow something you love to do. Find something. Keep at it. And hopefully you'll make it profitable.' And that's just what I'm doing," Grover said.
 

  
 
Sun Harbor Nursery        920 East Eau Gallie Blvd.        Indian Harbour Beach, FL 32937        (321) 773-1375